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	<title>Perform! Marketing Solutions&#187; Perform! Marketing Solutions &#8211; Turning Captivated Audiences Into Enthusiastic Fans</title>
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	<link>http://www.performmarketing.co.za</link>
	<description>Turning Captivated Audiences Into Enthusiastic Fans</description>
	<lastBuildDate>Wed, 10 Feb 2010 18:31:42 +0000</lastBuildDate>
	
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		<title>Sharing is caring &#8230; &amp; it makes business sense.</title>
		<link>http://www.performmarketing.co.za/feedback/sharing-caring-business-sense-magic-moment.html</link>
		<comments>http://www.performmarketing.co.za/feedback/sharing-caring-business-sense-magic-moment.html#comments</comments>
		<pubDate>Thu, 11 Sep 2008 21:57:34 +0000</pubDate>
		<dc:creator>Marcel</dc:creator>
				<category><![CDATA[Feedback]]></category>
		<category><![CDATA["Creating Customers For Life"]]></category>
		<category><![CDATA["Magic Moments" in business]]></category>
		<category><![CDATA[clients talk about you]]></category>
		<category><![CDATA[Geratec Symposium]]></category>
		<category><![CDATA[magic moments]]></category>
		<category><![CDATA[Panorama Palms]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[secret of success]]></category>
		<category><![CDATA[WOW]]></category>

		<guid isPermaLink="false">http://www.performmarketing.co.za/?p=267</guid>
		<description><![CDATA[Recently I was asked to share my ideas, experiences &#38; entertainment with the delegates of the 2008 Geratec Symposium, who were all actively involved in working in retirement villages &#38; frail-care facilities or are in some way related to providing services to this industry.
I suppose you &#38; I don&#8217;t often think about where we will [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Recently I was asked to share my ideas, experiences &amp; entertainment with the delegates of the 2008 <a rel="nofollow" target="_blank" title="Geratec" href="http://www.geratecza.com/">Geratec</a><a rel="nofollow" target="_blank" href="http://www.boomerang.co.za/sites/geratec/events.asp" target="_blank"> Symposium</a>, who were all actively involved in working in retirement villages &amp; frail-care facilities or are in some way related to providing services to this industry.</p>
<p style="text-align: left;">I suppose you &amp; I don&#8217;t often think about where we will be spending our &#8216;Golden Years&#8217; but I&#8217;m sure you hope that you&#8217;ll be able to live comfortably in a safe &amp; happy environment. Besides discussing new developments in technology, medicine &amp; business, the organisers realized that the delegates were also there to find new ways to look at encouraging their staff to provide &#8220;Wow!&#8221; moments.  They approached me to present my &#8220;Magic Moments&#8221; talk to a lecture hall full of care-givers, business owners, managers &amp; supervisors.</p>
<p style="text-align: left;">The business-orientated content of the &#8220;Magic Moments&#8221; talk is based on my book, &#8220;<a title="The Serious Business Owner's Guide to Creating Customers For Life" href="http://www.performmarketing.co.za/latest-news/buy-creating-customers-life.html">The Serious Business Owner&#8217;s Guide to Creating Customers For Life</a>&#8220;, but with several unique themes that were focused on the particular demands &amp; work environments of the delegates. I think that senior citizens these days have generally better health, more freedom &amp; so much choice available that when they decide where they would like to live &amp; be looked after, they know that they can <span style="text-decoration: underline;">demand</span> exceptional service.  I shared this idea with everyone, along with the tried-&amp;-tested success techniques of &#8220;<a title="Customers For Life" href="http://www.performmarketing.co.za/free-gift-creating-customers-for-life-ebook">Customers For Life</a>&#8220;,  &amp; together we all committed ourselves to creating more &#8220;Magic Moments&#8221; for others in our pursuit of success.</p>
<p style="text-align: left;">We all had a really great time &amp; the response was awesome!  In fact, they all enjoyed the presentation <em>so much,</em> that Geratec &amp; some of the delegates have asked me to repeat this talk for their own staff.</p>
<p style="text-align: left;">By changing people&#8217;s perceptions from thinking about serving their <em>own</em> needs, to becoming passionate about looking after <em>other </em>people&#8217;s needs, they not only create a happier, safer &amp; loving environment: it&#8217;s also <span style="text-decoration: underline;">very good </span>for business.  By introducing the concept of &#8220;Magic Moments&#8221; as something that everyone can be involved in, while laughing &amp; being amazed, I&#8217;m able to anchor the positive behaviour with a physical response!</p>
<p style="text-align: left;">I&#8217;m really beginning to enjoy these &#8217;shows&#8217; &#8230; especially after this response from one of the managers of <a rel="nofollow" target="_blank" href="http://www.trans50.co.za/panorama.htm" target="_blank">Panorama Palms Retirement Village</a>:</p>
<blockquote><p style="text-align: center;"><img src="http://www.performmarketing.co.za/wp-content/uploads/2008/09/marcel-the-team.jpg" title="marcel-the-geratec-panoramapalms-team" class="alignnone size-full wp-image-268" width="348" height="316" rel=”lightbox” alt="marcel the team Sharing is caring ... & it makes business sense." /></p>
<p>Thank you so much for a &#8220;MAGICAL MOMENT&#8221; morning. There were so many priceless moments in that session. This Panorama Palms &amp; Geratec teambuilding will be remembered for a long time. I have listened to the staff at their different tea breaks and I hear they have not only been WOWED but they have learned some important and positive ideas. Thank you to all that made this teambuilding happen and we can refer to it when we want to talk about working as a team and creating  wonderful moments for our residents.</p>
<p>Have a wonderful week</p>
<p>Ms Annemarie Heydenrych<br />
 Lifestyle Consultant<br />
 Panorama Palms Retirement Village</p>
</blockquote>
<p>Thank you so much: it&#8217;s gratifying to hear such a heartfelt response.  It was my sincere pleasure to share my ideas &amp; experiences with you!</p>
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		<title>How to innovate from Logical Stupidity</title>
		<link>http://www.performmarketing.co.za/resources/innovate-stupidity-logical-stupidty-free-ebook-link.html</link>
		<comments>http://www.performmarketing.co.za/resources/innovate-stupidity-logical-stupidty-free-ebook-link.html#comments</comments>
		<pubDate>Sun, 07 Sep 2008 22:17:46 +0000</pubDate>
		<dc:creator>Marcel</dc:creator>
				<category><![CDATA[Favourites]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA["Magic Moments" in business]]></category>
		<category><![CDATA['Logical Stupidity']]></category>
		<category><![CDATA['making stuff up']]></category>
		<category><![CDATA[Comedianism]]></category>
		<category><![CDATA[free ebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[magic moments]]></category>
		<category><![CDATA[new ideas]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[WOW]]></category>

		<guid isPermaLink="false">http://www.performmarketing.co.za/?p=248</guid>
		<description><![CDATA[I met Peter Greenwall for breakfast the first time, which was less than a week ago, after we connected on Facebook.
It was an EOX! We chatted about ARTS &#38; things that made ANSWER.
EOX = Eye Opening eXperience
 ARTS = Any Rubbish That Sells
 ANSWER = Absolutely No Sense Whatso Ev R.
Peter subscribes to Comedianism &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/free-book.php" target="_blank"><img src="http://www.performmarketing.co.za/wp-content/uploads/2008/09/free_ebook-copy.gif" title="logical_stupidity" align="right" width="190" height="160" alt="free ebook copy How to innovate from Logical Stupidity" /></a>I met <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/author.php" target="_blank">Peter Greenwall</a> for breakfast the first time, which was less than a week ago, after we connected on <a rel="nofollow" target="_blank" href="http://www.facebook.com/pages/Marcel-Corporate-Entertainer/10706361221">Facebook</a>.</p>
<p>It was an <strong>EOX</strong>! We chatted about <strong>ARTS</strong> &amp; things that made <strong>ANSWER</strong>.</p>
<p><cite><strong>EOX </strong>= <strong>E</strong>ye <strong>O</strong>pening e<strong>X</strong>perience<br />
 <strong>ARTS</strong> = <strong>A</strong>ny <strong>R</strong>ubbish <strong>T</strong>hat <strong>S</strong>ells<br />
 <strong>ANSWER</strong> = <strong>A</strong>bsolutely <strong>N</strong>o <strong>S</strong>ense <strong>W</strong>hatso <strong>E</strong>v <strong>R</strong>.</cite></p>
<p>Peter subscribes to <strong>Comedianism</strong> &#8211; a religion designed to convert knowledge into guessedge i.e. to subvert everything sacred &amp; proven in order to see the funny side of everything &amp; discover new places, products &amp; movies.  I, of course, believe in &#8220;Magic Moments&#8221; &#8211; those times when we sit back &amp; experience something so remarkable &amp; new that we need to say &#8220;Wow!&#8221;.  Breakfast with Peter was definitely one of those moments.</p>
<p><img alt="Peter Greenwall - Logical Stupidity" src="http://www.logicalstupidity.com/videoshare/images/peter_green_blog.png" align="left" width="104" height="118" title="How to innovate from Logical Stupidity" /><a rel="nofollow" target="_blank" href="http://www.newint.org/columns/essays/2008/07/01/fok-u/" target="_blank">Peter Greenwall, author of the soon-to-be-Best-Selling-book, &#8216;<strong>Logical Stupidity</strong>&#8216;</a>, has over 20 years of local &amp; international experience writing original music &amp; creating seminars for both the entertainment &amp; corporate market.  And not just any old events either: he was both the composer &amp; musical director for the <a rel="nofollow" target="_blank" class="zem_slink" title="Cricket World Cup" rel="wikipedia" href="http://en.wikipedia.org/wiki/Cricket_World_Cup">ICC Cricket World Cup</a> in 2003, he has an extensive list of previous clients, &amp; a wealth of experience. But Peter has no formal qualification in &#8216;making stuff up&#8217; &#8211; which is why he actually qualifies to write a book about &#8216;making stuff up&#8217;.</p>
<p>If you&#8217;re looking for new ideas &amp; solutions, the &#8216;Logical Stupidity&#8217; method is a great way to &#8216;make stuff up&#8217; &amp; find your natural innovation &amp; creativity skills. But you will also find that Peter has a incredible talent to spark new ideas that clearly demonstrates his ability to use his formula to its maximum potential.  It was this ability, together with his <strong>ANOID</strong> (new disorder: <strong>A</strong>bsolutely <strong>N</strong>owhere as a result of an <strong>O</strong>veractive <strong>I</strong>magination <strong>D</strong>isorder), that turned a &#8216;musical seminar&#8217; entitled &#8220;FLOPSTAR&#8221; into a over 700-page book that includes lyrics, music, sketches, scenes, product ideas &amp; who knows what else.  Even after reading the &#8216;<a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/free-book.php" target="_blank">20% Free eBook</a>&#8216; version of &#8216;Logical Stupidity&#8217;, I am in awe of his skills as a keen observer of the world, talented humorist &amp; maverick-thinker.</p>
<p><span id="more-248"></span></p>
<p>Now I literally have a pile of 8 books on my bedside table that I want to read within the next month; I hate reading eBooks on a computer monitor.  However, the format of &#8216;Logical Stupidity&#8217; is surprisingly reader friendly &amp; I found myself captivated, laughing, thinking &amp; sharing within minutes of starting to read it.  It offers an extremely high <strong>VIRFTI</strong> (<strong>V</strong>alue<strong> I</strong>n <strong>R</strong>eturn <strong>F</strong>or <strong>T</strong>ime <strong>I</strong>nvested), since it not only offers you an inspiring &amp; funny perspective on the creation process, but Peter even shares some fantastic nuggets!</p>
<p><span style="text-decoration: underline;">Included in the commercial e-book are:</span></p>
<ul>
<li>For Business: 269 innovative products</li>
<li>For Showbiz: 61 songs, 80 short songs for you to finish, 451 comedy sketches, 300 stand-up shticks, 43 TV show pitches, 31 movie pitches, 602 cartoons, photo&#8217;s &amp; illustrations</li>
<li>25 legislations to combat the latest offensive trends</li>
<li>18 new disorders to tap into and use as inspiration</li>
<li>217 inspiration devices that were directly responsible for all of the above</li>
</ul>
<p>Peter has decided to release all of the above value-adding items with a <a rel="nofollow" target="_blank" class="zem_slink" title="Creative Commons" rel="wikipedia" href="http://en.wikipedia.org/wiki/Creative_Commons">Creative Commons</a>-type licence: in essence, you may use any of his concepts, as long as you give him full credit (&amp; part of the profit, if you plan to sell it).  So whether you want to sell one of his brilliant concepts (&#8216;The Batterari™ – a battery powered, ego friendly, hybrid sports car&#8217;), or wish to act out one of his sketch scripts on video (which can be uploaded &amp; considered an audition to his soon-to-be-made movie), or just use his profound new Acrobuzzanyms in your everyday language &#8211; you can do so with Peter&#8217;s blessing.</p>
<p>Here&#8217;s just 1 example of Peter&#8217;s advice:</p>
<blockquote><p><span style="text-decoration: underline;">Observational Innovation: </span><em>the practice of turning punch lines into taglines <br />
 i.e. observations into innovative products.</em></p>
<p>With observational humour, the comedy comes from reflecting reality –</p>
<p>e.g. have you tried dating online? Ever notice how all 3 pictures of your fantasy partner look nothing like the one you meet?</p>
<p>That’s your <strong>OOPS</strong>: <strong>O</strong>bservation <strong>O</strong>f <strong>P</strong>ure <strong>S</strong>tupidity – i.e. you are reflecting reality.</p>
<p>With observation innovation you go one step further and actually change reality by doing something about your observation – you invent a product that solves the problem:</p>
<p>Introducing <strong>FutureFoto™</strong> – what your Internet date will actually look like.</p>
<p>Turns out that the difference between humour and innovation is simply a matter of functionality: does the joke product work?</p>
<p><strong>If it does, your punch line becomes a product that will make you laugh all the way to the bank.</strong></p>
</blockquote>
<ul>
<li>Peter is available for <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/formats.php?page=training">Full Cabaret Seminars (yes, the full song &amp; dance show!), Business Presentations &amp; Corporate Coaching</a>.</li>
</ul>
<ul>
<li>Purchase the <a rel="nofollow" target="_blank" href="http://www.lulu.com/content/1952164" target="_blank">full version of &#8216;Logical Stupidity&#8217; here</a> OR get your free <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/free-book.php">&#8220;20%&#8221; eBook version here</a>!</li>
</ul>
<ul>
<li>Are you interested in using &#8216;The looniversal formula for innovation&#8217; for inspiration &amp; self-help? <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/self_help.php" target="_blank">Click here!</a></li>
</ul>
<ul>
<li>Are you interested in using the sketches, scripts, songs, music or acronyms for your own presentation? <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/showbiz_talent.php">Showbiz talent click here!</a></li>
</ul>
<ul>
<li>Are you interested in using Peter&#8217;s ideas &amp; concepts for your company or business? <a rel="nofollow" target="_blank" href="http://www.logicalstupidity.com/videoshare/business_corp_rd.php" target="_blank">Click here!</a></li>
</ul>
<p style="text-align: center;">Here&#8217;s a demonstration of Peter&#8217;s presentation:</p>
<div style="text-align: center;">
<div style="text-align: center;"><iframe rel="%3Cimg%20%20src%3D%22http%3A%2F%2Fs3.amazonaws.com%2Fmagnifythumbs%2FWRW7V289CZSN65WZ.jpg%22%20class%3D%22mvp-embedder-placeholder%22%20style%3D%22background%3A%20%23999%20url(http%3A%2F%2Fdecor.magnify.net%2Fdecor%2Fpublisher%2Fembed_placeholder_400.png)%20no-repeat%3B%20padding%3A%2050px%2010px%2035px%2010px%3B%22%20width%3D%22400%22%20height%3D%22300%22%20%2F%3E"      src="http://publisher.magnify.net/embed/content/QYVGD27YBGH2HMDM/FFFFFF/w400" width="420" height="395" frameborder="0" scrolling="no"></iframe></div>
</div>
<p style="text-align: center;"><span style="font-size: xx-small;">(<a rel="nofollow" target="_blank" href="http://uk.youtube.com/watch?v=Up6Modof-UY" target="_blank">If this does not display, watch here</a>)<br />
 </span></p>
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