I spent 2 days creating a crowd, conveying the message, & collecting the leads for my clients at the Franchising & Business Opportunities Expo at the Cape Town International Convention Centre.
Even though the show ran until Saturday, I was only available in the afternoons for the first 2 days of the Expo (Thursday & Friday) due to prior engagements. I used the techniques of my mentor, Joel Bauer, that I had learnt during my ‘Infotainer’-training in Los Angeles in 2007.
Although Saturday proved to be the busiest day of the show, my 6 presentations assisted my clients in collecting, on average, 2½ times more leads than the day I was unable to appear. As you can see from the photographs, I managed to block the aisle as more & more prospects wanted to find out about the offer. After each presentation, the prospects eagerly provided their contact details to receive further information at a later date, at which point many of them will make a purchase of the product.
One of my clients told me that the director of the Expo approached her after I had left; she was a little concerned, because the area we were in did get blocked during the presentation. However, she was told by him: “We’ve never seen crowds like this before!”. She was very pleased!
Here’s what one of my clients had to say, after the performance:
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