“Nature gives all, without reservation, and loses nothing;
man or woman, grasping all, loses everything.”
- The Path to Prosperity, James Allen
It’s a paradox of life that “givers get”: when you’re willing to share with others, you make yourself attractive to even more positive experiences. This can take different forms: giving a free talk to a networking group, creating a free report or article that you can give to clients, offering your services to a charity, or even being a mentor. There are infinite number of ways that you can give value to others!
The amazing thing about sharing is that it opens your awareness up to new & exciting opportunities. In order to share anything, you need to understand how to create value for other people: ‘sharing’ something of no value isn’t really ‘sharing’ at all, is it? When you are willing to give away something of value – something that the people you share it with find useful or practical – you’ll find yourself becoming more attractive to those people. If you’re able to consistently share information that you know others will find valuable, then you’ll start growing a network of loyal followers & supporters.
Having a positive attitude to sharing encourages thinking abundantly: if you believe that you will always have ‘enough’ & that there are no limits to amount of love, knowledge & trust you can accumulate, you will begin to share quite easily because you have faith that you will never be left with nothing. More importantly, being open & enthusiastic to sharing with other people encourages everyone – even people you’ve never met before – to support you & share with you too.
Sharing creates the need to reciprocate: your supporters will want to engage you in dialogue, will want to find out more about you & will eagerly maintain communication because they find value in your relationship. Ideally, you want to end up in a position where your supporters are willing to tell their network about you so that you can leverage your content to their family, friends & colleagues. It is inevitable that when you have a large enough database of friends & fans that are eager to recommend you & your company, that you will be able to generate a sustainable income as an authority of your subject.
In essence, this is a big part of what ‘Marketing Magic’ is all about!
Think about this: An authority is considered to be the ‘go to’ person if you wish to find out more in their field of expertise. Authorities are asked to present at networking functions, called for interviews, are able to get lots of free publicity & are generally the highest paid people in their industry. If you write a book, you’ll be called an “author” because you’re considered to be the authority of that subject: and what is writing a book other than sharing your insights, knowledge & opinions with the world?
If you’ve ever watched a magician, juggler or street-performer do a show, you’ll see how effortlessly & easily crowds are attracted to this person. By sharing a unique skill or talent with public – giving it away with no obligation to the audience – a street-performer or busker can earn money in his hat. The audience will be particularly responsive if they see something unique or ‘dangerous’ : they recognise the talent & dedication it takes to perform that skill & that performer almost always ends up with a hat full of money. If the audience perceives that what they’ve experienced is a demonstration of a particularly unique skill or ability, they’ll reciprocate not only with applause & money, but they’ll want to tell others what they have experienced.
If you want to create REAL magic in your business – attract customers effortlessly, retain them for life, increase profits, achieve your goals & have more fun – you’ll want to unleash your “Inner Marketing Magician”. You’ll want to discover that part of you that is unique & special – the part that is most attractive to your customers – & find ways of sharing your knowledge, experience, views & opinions with the world. No matter how to choose to share, by collecting & giving away value you will attract the business & customers you desire.
The world wants to find out how you do your ‘magic’ – isn’t it time you shared it with us?
- What do I have of value that I can afford to give away?
- What would my network love to learn from my experience, knowledge & insights?
- What contribution can I make to society by being open to giving away something that I don’t need, or something that I have an unlimited supply of (such as skills or education)?
Recommended reading:
- “Idea Tithing”, an online article by Mark Victor Hansen
Have you ever wanted to wave a magic wand & create sales almost effortlessly?
I have a free ebook, “How To Make More Sales Using The Secrets Of Magic” that I would love to give you simply for registering as a free Web Visitor at http://www.marketingmagic.co.za.
