Archive | 2008

Do you know how valuable you are?

The media is currently bombarding us with stories of ‘how bad the world economy is’ – the fact is, businesses with solid foundations that offer products & services that deliver real value to their customers will always have the potential to grow. As Seth Godin pointed out, “Inc. magazine reports that a huge percentage of [...]

Helpful videos for planning your year-end function or event

A quick look at the Google Insight graph for South Africans searching for the terms “corporate entertainment”, “corporate events”, “corporate functions” & “event planner” shows that South Africans are increasingly using the Internet to find service providers for their functions.  As expected, the volume of searches for these & any related terms for “Year End”-type [...]

Could you be a sales copywriting magician?

From Copyblogger: Original post here Seven Tricks for Magical Copy by James Chartrand Magicians are skilled manipulators of perception. They can make people think something is moving when it isn’t or see things that aren’t there. Diverting attention this way and that, they can hide cards and rabbits or make objects appear from thing air. [...]

Listen to your customers

Ring ring … hello? How often have you phoned a supplier & been promised a return call … only to have to make that call yourself a few days later to find out what’s going on?  Does the thought of having to call a supplier again, to follow up on a commitment, make you want [...]

Sharing is caring … & it makes business sense.

Recently I was asked to share my ideas, experiences & entertainment with the delegates of the 2008 Geratec Symposium, who were all actively involved in working in retirement villages & frail-care facilities or are in some way related to providing services to this industry. I suppose you & I don’t often think about where we [...]