Archive | February, 2008

No user servicable parts inside

That’s what it says on countless electronic and mechanical devices. “Don’t touch this,” it says, “you’re way too dumb to open it… you’ll get hurt”

The problem, of course, is that pretty soon you start looking at the entire world that way. Whether it’s web design or Google analytics or backing up your hard drive or just talking to the guys in the plant about your new ideas, it’s really easy to see the world as a black box.

Here’s a simple secret of success: ignore the sticker.

Figure out how to use the tools that the most successful people in your field understand innately.

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