Marketing Magic To Convert Captivated Prospects Into Enthusiastic Customers

5 Years ago, I was introduced to Nikki Jackman from the Upliftment Programme, and I immediately picked the organisation as my nominated charity. In 2008, I was approached by the UP to become one of their directors & I commited myself to help them significantly improve their ability to reach as many needy children as possible.

That’s why when I approached Nikki in early January this year with the idea to give a benefit performance – my first public performance after 10 years in the corporate event entertainment industry. A few weeks later, and with the support of my friends, clients & other UPlifting sponsors, we’re very excited to send this news update to you!

“Three of a Kind” Charity Hat Trick

10 February 2010 – Three of the country’s top magicians, Jacques le Sueur, the only person to ever successfully steal (and return) former President Nelson Mandela’s wrist-watch (twice), Andrew “Magic Man” Eland, one of the most experienced and well-travelled magicians in the country and Marcel Oudejans, recognised both locally and abroad as one of the busiest corporate event entertainment specialists in Africa, will delight audiences at a charity benefit hosted by the UPliftment Programme at the Grand West Casino on 20 February.

Established six years ago, the UPliftment Programme has trained more than 50 volunteer care clowns who share joy with over 3 500 children every month. Operating across the country, the NPO visits children in hospitals and homes, providing them with regular doses of fun and laughter. All proceeds raised from the event will go towards uplifting a further 500 children every month.

“The UPliftment Programme is committed to sharing the healing power of joy,” Nikki Jackman, joy activist and founder of the organisation, said. “Three of a Kind will be a magical evening and a spectacular show. It’s an opportunity for us to share what the UPliftment Programme does on a daily basis – joy activism – a powerful and necessary healing tool.”

Audiences will be treated to a world-class performance. Le Sueur, Eland and Oudejans have all independently built international profiles for themselves, with regular invitations all over the world. Their performances will be filmed and screened live by Enterstage who have come onboard to provide lighting, film and live edits on the evening.

“We will be pulling out all the stops. Thanks to Enterstage, Three of a Kind will be larger than life event with real time close-ups, special lighting and effects. It’s not often that three of the country’s top magicians unite, audiences are in for a really special treat and it’s all for a worthy cause,” Jackman said.

Tickets will cost R130 and can be purchased on www.theup.org.za.

For further information on the” Three of a Kind” event, email: up@lantic.net.

Special thanks to our sponsors:
• Grand West Casino
• Enterstage SA
• Nomu
• Hirt & Carter

About the magicians:

Marcel Oudejans:
South African Corporate Magician & “Infotainer”, Marcel Oudejans, is recognised both locally and abroad as one of the busiest corporate event entertainment specialists in Africa by his peers and clients alike. At age 28, he has performed professionally for over 150 companies over the past 10 years, and has been invited to perform, lecture and attend at exclusive events as far as Los Angeles and India. As a enthusiastic entrepreneur, and author of “The Serious Business Owner’s Guide To Creating Customers For Life”, Marcel specialises in integrating his amazing sleight-of-hand and engaging personality with compelling presentations on marketing, customer service and sales. Marcel serves as the current Vice-President of the Cape Town Chapter of the Professional Speakers Association of Southern Africa, and is a regular guest lecturer at the UCT Graduate School of Business.
Marcel is also one of the directors of the UPliftment Programme.

Jacques le Sueur:
Jacques le Sueur, South Africa’s Premier Corporate Magician and “Professional Adventurer”, gives demonstrations of powerful, dynamic magic at society parties and corporate events worldwide. Clients from Hollywood to Hong Kong call on Jacques when they need his fun-loving, direct personality to amaze and impress their most jaded guests. He holds the distinction of being the only person to ever successfully steal (and return) President Nelson Mandela’s wrist-watch on two separate occasions! A leader in his chosen field, most of his current shows are for global corporations and high-end celebrity parties, but he has also performed in ludicrously extreme places: from nightclubs in Europe, the jungles of Central Africa, theme parks in Korea, and even inside the Pyramids of Cairo. Jacques has published two internationally acclaimed books on building a career as a professional magician.

Magic Man:
World-class performer Andrew “Magic Man” Eland is one of the most experienced and well-travelled magicians in the country. He has been touring North America, Canada and Asia for the past 15 years building an impressive list of achievements. Magic Man performed at the Edinburgh Festival and headlined at top nightspots across Europe, Canada and South Korea – entertaining the rich and famous – from the Rolling Stones at the Sticky Fingers restaurant in London to the “wrap-up” party in Vancouver for U2’s Zooropa Tour. Since 1999, Magic Man has been a hit at comedy clubs nationwide and has appeared on M-Net’s “It’s a Funny Country”, SABC 2’s “Chuckle and Chat Show”, and the 1998 Smirnoff International Comedy Festival in Durban and Cape Town. He currently performs regularly at Joe Parker’s “Comedy & Jive” comedy club in Monte Casino, Johannesburg, where he is considered to be a crowd favourite!

Distributed on behalf of the UPliftment Programme, for further information contact:
Beverley Houston beverley@mediaspot.co.za 082 824 8671

We’ve received an AWESOME sponsorship from Grand West Casino – we’ll be able to seat 750 people in their Market Hall – and from Enterstage SA – a full compliment of stage, lighting, sound and live video & projection!

This production will be of world-class quality, and your R130 ticket not only goes to assisting the Upliftment Programme, but you’ll also experience an unforgettable evening of laughter, fun & magic …

I truly hope that you’ll join me in making a real and sustainable difference to the youth of South Africa …

CLICK HERE TO PURCHASE YOUR TICKETS VIA CREDIT CARD, EFT BANK TRANSFER OR uKASH VOUCHERS NOW!

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